One of the goals listed in Google’s internal company papers, as recently reported here, was to “reduce bad landing page impressions by 20%” (a landing page being that thing you end up on when you click on a Google ad). In tune with this goal, the official AdWords blog now announced Google will be making a change to how they evaluate landing pages “using the same evaluation process as [they] do for search” – and that they’ll incorporate this evaluation back into the quality score assigned to each ad, which in turn has the power to determine if (or where) the ad will be shown on SERPs/ AdSense-enabled web pages.